I’ve always pro­fessed a fond­ness for the logo­type of WBFO, even if the Uni­ver­si­ty at Buf­fa­lo sta­tion only broad­casts NPR news for a few hours on the day. I remem­ber see­ing it on bumper stick­ers in the car park­ing lots—i swear they were only to be found on old­er euro­pean junkers, like a mus­tard-yel­low Vol­vo 240 diesel, or a white 1979 BMW 320. Any­way, their web site spiffed-up the old logo­type with some very love­ly col­or. Kudos.

Boston University’s WBUR has a good logo­type too.

SO - maybe I’m on to some­thing here… NPR sta­tions are non-com­mer­cial, yet their audi­ence demo­graph­ic is high­liy-edu­cat­ed, and wealth­i­er than the AM-talk set. There­fore it might make sense to have a more sophis­ti­cat­ed image. Here’s the logo­types for oth­er cities my fel­low suck­ahs reside in:

washington, dc new york city, ny
bloomington, in los angeles, ca

albany, ny

Does my the­o­ry hold? Well, WAMC is a huge sta­tion, yet their logo resem­bles an AM talk sta­tion. WNYC is funky. i like it, but for seper­ate aethet­ic rea­sons. Rem­minds me of the sub­way. But the oth­ers are in the league with WBFO and WBUR. What do you think?

3 Responses to “”

  • well, i think wbfo is the best — it reminds me of pbs … sesame street, cir­ca 1985.

  • i also like the wbfo logo. i think it looks cool. but i am slight­ly par­tial to WAMU, because that is not only the pro­grammed into the #1 spot on my car radio, but it is also my school. we have great pro­gram­ming. (except on week­end after­noons, when it is all bluegrass.

  • yea, i have to agree that WBFO is the nicest. Remem­ber those black bumper stick­ers with the yel­low logo?

    the new logo­type is a styl­ish update. those col­ors are soooooo neo-retro, it hurts.

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