<sports>


I real­ly am tempt­ed to write a Slate-like cranky crit­i­cism of the new Buf­fa­lo Bills uni­forms, but I will try to say some nice things: The dark blue is great. I like the stripes with the gray on the hel­met.

(Here comes the cranky part) So, if you’re going to make an “update” with the new dark­er blue, why would you keep the lighter roy­al blue? Wouldn’t it be nice to put the num­bers in red, or gray? or the new dark blue? Doesn’t that light blue look just as dat­ed now as it did last year? Why do the white uni­forms have a blue bar on the shoul­ders?

And the logo—change the f*cking logo. I think the Sabres got the logo RIGHT. It’s tough, mod­ern and looks fuck­ing great on the front of the uni­forms. The Bills logo (much like the orig­i­nal Sabres jer­seys) is the bor­ing old abstract cor­po­rate-art that is a direct rip-off of that 1970s Buf­fa­lo pro­pa­gan­da “WERE TALKING PROUD”. Talk­ing Proud? We’re talk­ing MISERY.

Let me tell you what I real­ly think. In a move true to this nos­tal­gic age we live in, the Bills tried to pre­serve many ele­ments of the old uni­forms, while updat­ing the col­ors a lit­tle. The result? It’s an inco­he­sive mish­mash of styles and col­ors, try­ing to be every­thing to every­body and it fails all around. There is noth­ing intim­i­dat­ing about these jer­seys, nor is there any­thing “new”.

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