Annoying Floating Flash Ads

I real­ly like what Boston Com­mon does– col­lect­ing snip­pets from Boston-area blogs, and dis­play­ing them in aggre­gat­ed meme-like fash­ion. I get a lot of hits from the site, and I appre­ci­ate the work Adam Gaf­fin does every day.

BUT! Today, I noticed that Boston Com­mon is now run­ning float­ing Flash (Rich Media) adver­tise­ments from Trav­e­loc­i­ty. Hov­er­ing over the con­tent! I find these things irri­tat­ing, espe­cial­ly when it specif­i­cal­ly delays your access to the infor­ma­tion.

I under­stand the need for online adver­tis­ing, and rev­enue, but sure­ly this is more of an annoy­ance than an effec­tive mar­ket­ing tool.

Eye­blaster was, I believe, one of the first com­pa­nies to con­vince clients that ban­ner ads were pass?, and that has made Eye­blaster an indus­try leader.

Hon­est­ly, for me, it’s enough to make me go make hotel reser­va­tions at Expe­dia. Until I see a float­ing flash ad from them!

Still, I guess I’m will­ing to endure the ads, as long as Adam keeps doing what he’s doing. How can you bite the hand that feeds you?

3 Responses to “Annoying Floating Flash Ads”


  • It’s an exper­i­ment. I’ve nev­er had pop-ups on Boston Online before (except once, for a cou­ple of hours, by mis­take). I thought this one would be less offen­sive, in part because it doesn’t actu­al­ly open up a new win­dow (I hate hav­ing to close all those extra win­dows all the time — espe­cial­ly all those end­less Orb­itz ads). What did sur­prise me, though, was that there’s no easy way to turn the thing off — no clos­ing X or any­thing (you click on the bot­tom part of the “frame” and it brings up anoth­er win­dow­ish thing that does have one). Grr. The cam­paign runs for anoth­er week or so; after that, I don’t think I’ll repeat.

  • yea, i think the sin­gle most annoy­ing thing is that there isn’t any “X” to close the ad.

    Why not look at ways to inte­grate it around the main con­tent? Instead of interupt­ing the flow?

    well, i hope you made some scratch, and keep up the good work!

  • Next to Eye­blaster, there are two oth­er main ven­dors of these trans­par­ent Flash ads: Uni­cast Ad4ever and Unit­ed Vir­tu­al­i­ties Shoshke­les. All three of them at the time were at the fore­front of devel­op­ing this prod­uct. The only dif­fer­ence is in the way they pre-load, deploy, serve and track them.

    The ad for­mat has its draw­backs, how­ev­er. Most of these ads have prob­lems appear­ing over form-fields and oth­er Flash objects. I’m kin­da hap­py that no one has seemed to solve that prob­lem yet, because it had me freak­ing stumped for 2 months straight… 2 years ago.

    Speak­ing of bit­ing the hand that feeds, this was my actu­al­ly my old job while at the in-house stu­dio at Dou­bleClick as a design­er. My boss put me on devel­op­ment projects per quar­ter to devel­op new prod­ucts around the time that these three com­pa­nies were vend­ing their prod­uct to ad-serv­ing com­pa­nies. And I, along with a prod­uct man­ag­er (whom I lived with at the time) devel­oped The Click’s trans­par­ent Flash prod­uct so we could serve and take the moola for pro­duc­tion, along­side serv­ing with with our own ad plat­form. Alas, I got sh*t-canned after they took my secret sauce, hired some­one to replace me, and then they took me and my housemate’s baby. Feh.

    And I nev­er did get that raise. I think that most of us on the net should just be glad that these ads aren’t inter­sti­tials, oth­er­wise you’d have to sit through the WHOLE loop on the page before you get to inter­act with the site you want­ed to look at. Now THAT would be TRULY annoy­ing, and it CAN be done.

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