AT&T Wireless -> Cingular -> AT&T?

new AT&T logo So, having been forcibly converted from AT&T Wireless to Cingular, I read this today:

Well, you can say goodbye to Cingular. SBC, which closed its merger with AT&T last week, decided that after spending untold millions promoting the Cingular brand for its joint venture with BellSouth, that they’re going to drop the name and start selling wireless service under the AT&T brand name.

Why? On the day we read about GM shedding 30,000 American jobs, I’m having a hard time understanding just what the hell U.S. Big-Business is up to. Somebody is making money on all these shenanigans, but I’m not convinced that workers and consumers share in the party.

UPDATE: Wondering about that new AT&T logo? It’s weak, right? Well, Russell Beattie has a nice put-down review.

UPDATE 2: Designweenie also feels uncomfortable with the new AT&T mark.

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