The New NYTimes.com

The New York Times launched a mod­est redesign over the week­end, and it does a great job of pre­sent­ing large amounts of infor­ma­tion in a coher­ent, orga­nized way.

new NYTimes.com

The new homepage of NYTimes.com.

Khoi has the details on his weblog:

I think it’s a ster­ling piece of work, a great exam­ple of how to evolve a user expe­ri­ence rather than rein­vent it: the best reac­tion it could receive from read­ers (those not among that van­ish­ing­ly small sub­set of the gen­er­al pop­u­lace who can be called “design savvy”) would be some­thing along the lines of “The new design looks just like the old design.” That would suit me fine, because it would sig­nal a con­ti­nu­ity that I think is com­plete­ly appro­pri­ate for such a close­ly watched site like The New York Times’, and besides, I know for a fact that it’s more ele­gant and more use­ful than it was before.

And though Khoi says that he is not respon­si­ble for the design, it’s clear to me that who­ev­er is was heav­i­ly influ­enced by his work – espe­cial­ly the recent re-launch of The Onion. Bra­vo!

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