SXSW: Day 1

4 rest­less hours of sleep, and 1 Jet­blue direct flight from BOS to AUS, and I found myself in Austin. Checked into the hotel and met up with the EchoDit­to folks, and oth­er friends. There are like 4 Jasons, 2 Justins, a John (me) — so it gets con­fus­ing.

70 degrees here, 55 or so at night. This fes­ti­val total­ly takes over the city. Met some cool peo­ple last night, and the first pan­el this morn­ing was cool — i start­ed in “why XSLT is sexy”, but bailed for “emerg­ing social and tech­nol­o­gy trends”. Next up, “How to Bluff Your Way in Web 2.0”, with Andy Budd & Jere­my Kei­th… which I expect to be hilar­i­ous.

Only com­plaints are that the hotel is a bit of a walk, across the riv­er. And, i’m sick… so i’m com­plete­ly grog­gy and don’t feel like talk­ing to any­body. but, i’ll get over it.

Anoth­er prob­lem is try­ing to explain my job, and what the Local­iza­tion indus­try is. It comes off sound­ing real­ly lame, con­sid­er­ing every­body I talk to works small design shops…

So if you have any ideas how to punch it up a bit, let me know.

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