SXSW: Day 1

4 restless hours of sleep, and 1 Jetblue direct flight from BOS to AUS, and I found myself in Austin. Checked into the hotel and met up with the EchoDitto folks, and other friends. There are like 4 Jasons, 2 Justins, a John (me) — so it gets confusing.

70 degrees here, 55 or so at night. This festival totally takes over the city. Met some cool people last night, and the first panel this morning was cool — i started in “why XSLT is sexy”, but bailed for “emerging social and technology trends”. Next up, “How to Bluff Your Way in Web 2.0”, with Andy Budd & Jeremy Keith… which I expect to be hilarious.

Only complaints are that the hotel is a bit of a walk, across the river. And, i’m sick… so i’m completely groggy and don’t feel like talking to anybody. but, i’ll get over it.

Another problem is trying to explain my job, and what the Localization industry is. It comes off sounding really lame, considering everybody I talk to works small design shops…

So if you have any ideas how to punch it up a bit, let me know.

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