//nedward.org

I saw that over at Brand New today, that Busi­ness Week mag­a­zine has done an inter­est­ing rebrand­ing and redesign.

Noth­ing major on the logo­type - gone are the serifs. But, between the covers is the real treat:

It’s inside that the mag­a­zine feels more rel­e­vant with a clean design and con­sis­tent typo­graphic treat­ments that sway you from begin­ning to end. Simple size shifts from front of the book to fea­ture sto­ries to back of the book are enough indi­ca­tors that you are chang­ing sec­tions with­out resort­ing to extra fancy open­ing spreads for the fea­ture stories.

It has a very crisp and modern look, remind­ing me a bit of CNN International’s on-​screen design. I wish other Amer­i­can pub­li­ca­tions and media would take this approach. The worst offend­ers are sport broad­cast­ers, who use tick­ers, graph­ics, and picture-in-picture inter­views to do every­thing but show you the game.

UPDATE: David Sleight takes a look at the typog­ra­phy behind the redesign.