This Election’s Poster Child

Design critic Steven Heller looks at poster design this pres­i­den­tial elec­tion cycle, and the unprece­dented out­pour­ing of sup­port for Sen­a­tor Barack Obama:

So, do these posters have any impact on vot­ers? Not the spe­cific images or mes­sages but cumu­la­tively they are a grass­roots effort that excite through the show of col­lec­tive sup­port. What’s more, posters often appeal to per­sonal needs and emo­tions, not all rouse in the same way for every­one. Hav­ing many options allows par­ti­sans to engage as they choose. This show of sup­port goes in the plus col­umn for Barack Obama.

Take a walk down Smith Street in Brook­lyn, and you’ll see Shep­ard Fairey’s poster in many shop win­dows – it’s almost comic… not just street art any more.

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