This Election’s Poster Child

Design critic Steven Heller looks at poster design this presidential election cycle, and the unprecedented outpouring of support for Senator Barack Obama:

So, do these posters have any impact on voters? Not the specific images or messages but cumulatively they are a grassroots effort that excite through the show of collective support. What’s more, posters often appeal to personal needs and emotions, not all rouse in the same way for everyone. Having many options allows partisans to engage as they choose. This show of support goes in the plus column for Barack Obama.

Take a walk down Smith Street in Brooklyn, and you’ll see Shepard Fairey’s poster in many shop windows – it’s almost comic… not just street art any more.

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