A New Pair of Sox for the Red Sox

New Red Sox Identities

This design link is near and dear to my heart – The Boston Red Sox recent­ly updat­ed their team iden­ti­ty and uni­forms. Over­all, I think it’s a pos­i­tive evo­lu­tion, though seems a bit nos­tol­gic. I love the gray pri­ma­ry road jer­seys.

Armin Vit most­ly likes what he sees:

Replac­ing the old seal as the team’s offi­cial logo is the lone pair of red, hang­ing sox. Unless I’m wrong, there is no typog­ra­phy asso­ci­at­ed with it. None. No “Boston.” No “Red Sox.” If that’s the case, this is one of the best cas­es of visu­al iden­ti­ty and brand equi­ty becom­ing so strong the icon doesn’t need expla­na­tion. They are sox. They are red. They can not be any­thing oth­er than the Boston Red Sox.

Illustration courtesy of Boston.com

0 Responses to “A New Pair of Sox for the Red Sox”


  • No Comments

Leave a Reply