A New Pair of Sox for the Red Sox

New Red Sox Identities

This design link is near and dear to my heart – The Boston Red Sox recently updated their team iden­tity and uni­forms. Over­all, I think it’s a pos­i­tive evo­lu­tion, though seems a bit nos­tol­gic. I love the gray pri­mary road jer­seys.

Armin Vit mostly likes what he sees:

Replac­ing the old seal as the team’s offi­cial logo is the lone pair of red, hang­ing sox. Unless I’m wrong, there is no typog­ra­phy asso­ci­ated with it. None. No “Boston.” No “Red Sox.” If that’s the case, this is one of the best cases of visual iden­tity and brand equity becom­ing so strong the icon doesn’t need expla­na­tion. They are sox. They are red. They can not be any­thing other than the Boston Red Sox.

Illus­tra­tion cour­tesy of Boston.com

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