A New Pair of Sox for the Red Sox

New Red Sox Identities

This design link is near and dear to my heart – The Boston Red Sox recently updated their team identity and uniforms. Overall, I think it’s a positive evolution, though seems a bit nostolgic. I love the gray primary road jerseys.

Armin Vit mostly likes what he sees:

Replacing the old seal as the team’s official logo is the lone pair of red, hanging sox. Unless I’m wrong, there is no typography associated with it. None. No “Boston.” No “Red Sox.” If that’s the case, this is one of the best cases of visual identity and brand equity becoming so strong the icon doesn’t need explanation. They are sox. They are red. They can not be anything other than the Boston Red Sox.

Illustration courtesy of Boston.com

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