As of noon today, we have a new president, as well as a new WhiteHouse.gov. The much-admired, Gotham-based typographical identity is gone, but as Jason Santa Maria points out, the designers went instead with two other typefaces from the same foundry: Whitney and Hoefler Text.
Another major redesign this week also involved the use of Whitney: kottke.org – though you’ll need to have the font installed on your machine in order to see it.
Which begs the question, Is Whitney the new Gotham? (Seems like just yesterday we were asking, Is Gotham the New Interstate?)
Hoefler+Frere-Jones is on a roll.