“When I Grow Up” Video by Fever Ray

When I Grow Up video from Karin Dreijer Andersson’s solo project, Fever Ray.
Karin Dreijer Andersson
Publicity shot of Karin Dreijer Andersson.

Karin Dreijer Andersson has a solo album out now, under the name Fever Ray. She is one-half of the sibling pair that is The Knife, and the solo album is very much a continuation of their moody work on Silent Shout.

This is the second Fever Ray video, and it’s a nice compliment to the gothy/creepy visuals in the first video, If I Had a Heart, which was directed by frequent Knife collaborator Andreas Nilsson. (See the video for Silent Shout, and his visuals for their last tour.)

And no, that’s not Karin in the video – she hasn’t appeared regularly in her videos since her days in the Swedish indie band Honey is Cool, in the 90s. (A few notable exceptions include You Take My Breath Away, a chipper duet with former First Floor Power front-woman Jenny Wilson, and her guest vocals on Röyksopp’s club hit What Else is There? No, she’s not the floating chick, but the one sitting at the table, mid-way through.)

Speaking of that Röyksopp song, this video is directed by the same director, Martin de Thurah, a Danish filmmaker that seems to have a thing for effects and screwing around with the laws of physics – beautiful work.

I warmed to the album almost instantly, but seeing the songs come to life in these videos, they’ve started to take on a cinematic quality inside my head. Like all of Karin’s work, some people might be turned off by her singing style or be too quick to dismiss her as Björk-lite. I like this album, and I like it more and more after each listen.

Purchase & Download Fever Ray »

Interview magazine interview with Karin »

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