A New MoMA.org

Ned­ward is dig­ging into the new MoMA.org… so far, very intrigu­ing. Fixed nav bars are the new hottness.

I just sent the tweet above a few min­utes ago, but wanted to post some more con­text about it here. MoMA launched a revamped web site today, with a lot of hook-ins to social net­work­ing sites like Flickr, Twit­ter, YouTube, Face­book, etc. But, one of the more com­pelling changes is the addi­tion of a Facebook-style fixed nav bar, at the bottom:

new MoMA.org

The new MoMA.org, with its fixed nav­i­ga­tion bar.

NYTimes.com uses some­thing very sim­i­lar for Times­Peo­ple, as does Google with their Social Bar. So, this seems to be an emerg­ing trend – and though some point out that it’s not much dif­fer­ent of a con­cept as old HTML frame­sets, I kind of dig it. Web­sites have come a long way towards feel­ing like desk­top apps, and this is a good implementation.

The museum’s twit­ter feed cred­its MoMA’s inter­nal Dig­i­tal Media Team and forofficeuseonly.com with the design. Also, for more infor­ma­tion on the relaunch, check out the Times arti­cle that ran yesterday:

MoMA’s new site, which makes its debut on Fri­day, is an almost com­plete recon­struc­tion of how the museum presents itself online. It fea­tures live­lier images from its col­lec­tion and exhi­bi­tions, increased use of video and the new inter­ac­tive cal­en­dars and maps. But more impor­tant, the museum wants the site to trans­form how the pub­lic inter­acts with an insti­tu­tion that can some­times seem for­bid­ding and monolithic.

2 Responses to “A New MoMA.org”


  • Re: Nav­i­ga­tion as frame­sets. I agree this is a good imple­men­ta­tion of a sta­tic nav bar – but I won­der if that’s more a fact that screen-resolution has made it more viable. Back in 1996, I wasn’t will­ing to give up even 100 pix­els to a fixed nav bar on a 800×600 (or, gasp, a 640×480) screen. Today, with aver­age mon­i­tor heights in the thou­sands of pix­els, 100 pix­els is a much eas­ier sell.

  • Agreed – but I also think that with ajaxy stuff and CSS, this is a lot more akin to a desk­top expe­ri­ence than a 90s site with frame­sets, graph­i­cal text and rudi­men­tary DHTML menus.

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