Mediaite Launch

Rex Sorgatz on the design of Mediaite, Dan Abrams’s new media website:

…‘horizontal sites’ build a new kind of importance hierarchy. Designers don’t realize it, but unaligned vertical stacks are a remnant of the way that newspapers were designed—in columns, up and down. These new layouts are more like movie screens and wide monitors, with action moving left and right.

A very simple, but potentially evolutionary step in our understanding of how readers can best scan and make sense of content.

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