Mediaite Launch

Rex Sor­gatz on the design of Medi­aite, Dan Abrams’s new media web­site:

…‘hor­i­zon­tal sites’ build a new kind of impor­tance hier­ar­chy. Design­ers don’t real­ize it, but unaligned ver­ti­cal stacks are a rem­nant of the way that news­pa­pers were designed—in columns, up and down. These new lay­outs are more like movie screens and wide mon­i­tors, with action mov­ing left and right.

A very sim­ple, but poten­tial­ly evo­lu­tion­ary step in our under­stand­ing of how read­ers can best scan and make sense of con­tent.

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