Frank Chimero: Horizontalism and Readability

Illustrator/Designer Frank Chimero chal­lenges the “ver­ti­cal scroll”:

We take scrolling for grant­ed today. It’s like run­ning water or Friends reruns: they’ve always been there and they always will be there. And we like them well enough. But, it is an inter­est­ing men­tal exer­cise to actu­al­ly con­sid­er scrolling as part of a con­tin­u­um of solu­tions in solv­ing the same prob­lem.

This dove­tails nice­ly with Rex’s think­ing in his Medi­aite design. But the real game chang­er is the arrival of the iPad. As we move away from the mouse point­er and scroll wheel, design­ers should revis­it old assump­tions, and embrace the hor­i­zon­tal.

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