Tag Archive for 'helvetica'

Splat!

It’s been nearly 24-hours since I relaunched this weblog, and the feedback has been encouraging. Thanks to everyone who emailed or left a comment.

I talked last night about my desire to use a typographical grid for this design, but I also knew that this had the potential to look quite antiseptic and sterile. I thought of the comment that David Carson makes in the Helvetica film, as he points to the word “caffeinated” that has been printed out in Helvetica Black and hung on the wall next to other identical looking words: “This doesn’t say ‘caffeinated’!” To avoid the trap, I needed to work in a design element that would make things a little more interesting.

Continue reading ‘Splat!’