Tag Archive for 'israel'

What’s Hebrew for “Yes We Can”?

Well, that didnt’t take long – giv­en the suc­cess of Barack Obama’s dig­i­tal and design strat­e­gy in our recent pres­i­den­tial elec­tion, some­one was bound to, ahem… com­plete­ly rip him off, soon­er or lat­er.

Sur­pris­ing­ly, the most recent exam­ple is the cam­paign of Ben­jamin Netanyahu, the con­ser­v­a­tive Likud leader run­ning for prime min­is­ter of Israel. The Times reports:

The col­ors, the fonts, the icons for donat­ing and vol­un­teer­ing, the use of embed­ded video, and the social net­work­ing Face­book-type options — includ­ing Twit­ter, which hard­ly exists in Israel — all reflect a con­scious effort by the Netanyahu cam­paign to learn from the Oba­ma suc­cess.

I won­der if that type is the Hebrew Gotham?