Tag Archive for 'israel'

What’s Hebrew for “Yes We Can”?

Well, that didnt’t take long – given the success of Barack Obama’s digital and design strategy in our recent presidential election, someone was bound to, ahem… completely rip him off, sooner or later.

Surprisingly, the most recent example is the campaign of Benjamin Netanyahu, the conservative Likud leader running for prime minister of Israel. The Times reports:

The colors, the fonts, the icons for donating and volunteering, the use of embedded video, and the social networking Facebook-type options — including Twitter, which hardly exists in Israel — all reflect a conscious effort by the Netanyahu campaign to learn from the Obama success.

I wonder if that type is the Hebrew Gotham?