Tag Archive for 'logos'

President Obama Unveils New Stimulus Logos

The stim­u­lus pack­age is now law, so there are going to be a lot of pub­lic works projects in need of a logo, right?

Yes­ter­day, the pres­i­dent unveiled 2 such logos – designed by Mode, Aaron Draplin and Chris Glass. The logos will be stamped on pub­lic works funded by the eco­nomic stim­u­lus pack­age, FDR style. Pres­i­dent Obama said that its intent was to remind Amer­i­cans that:

When you see them on projects that your tax dol­lars made pos­si­ble, let it be a reminder that our gov­ern­ment – your gov­ern­ment – is doing its part to put the econ­omy back on the road of recovery.

One won­ders if the Obama team is going to rebrand the entire Fed­eral gov­ern­ment, one agency at a time.

I’ve always pro­fessed a fond­ness for the logo­type of WBFO, even if the Uni­ver­sity at Buf­falo sta­tion only broad­casts NPR news for a few hours on the day. I remem­ber see­ing it on bumper stick­ers in the car park­ing lots—i swear they were only to be found on older euro­pean junkers, like a mustard-yellow Volvo 240 diesel, or a white 1979 BMW 320. Any­way, their web site spiffed-up the old logo­type with some very lovely color. Kudos.

Boston University’s WBUR has a good logo­type too.

SO - maybe I’m on to some­thing here… NPR sta­tions are non-commercial, yet their audi­ence demo­graphic is highliy-educated, and wealth­ier than the AM-talk set. There­fore it might make sense to have a more sophis­ti­cated image. Here’s the logo­types for other cities my fel­low suck­ahs reside in:

washington, dc new york city, ny
bloomington, in los angeles, ca

albany, ny

Does my the­ory hold? Well, WAMC is a huge sta­tion, yet their logo resem­bles an AM talk sta­tion. WNYC is funky. i like it, but for seper­ate aethetic rea­sons. Rem­minds me of the sub­way. But the oth­ers are in the league with WBFO and WBUR. What do you think?