The stimulus package is now law, so there are going to be a lot of public works projects in need of a logo, right?
Yesterday, the president unveiled 2 such logos – designed by Mode, Aaron Draplin and Chris Glass. The logos will be stamped on public works funded by the economic stimulus package, FDR style. President Obama said that its intent was to remind Americans that:
When you see them on projects that your tax dollars made possible, let it be a reminder that our government – your government – is doing its part to put the economy back on the road of recovery.
One wonders if the Obama team is going to rebrand the entire Federal government, one agency at a time.
I’ve always professed a fondness for the logotype of WBFO, even if the University at Buffalo station only broadcasts NPR news for a few hours on the day. I remember seeing it on bumper stickers in the car parking lots—i swear they were only to be found on older european junkers, like a mustard-yellow Volvo 240 diesel, or a white 1979 BMW 320. Anyway, their web site spiffed-up the old logotype with some very lovely color. Kudos.
Boston University’s WBUR has a good logotype too.
SO – maybe I’m on to something here… NPR stations are non-commercial, yet their audience demographic is highliy-educated, and wealthier than the AM-talk set. Therefore it might make sense to have a more sophisticated image. Here’s the logotypes for other cities my fellow suckahs reside in:
Does my theory hold? Well, WAMC is a huge station, yet their logo resembles an AM talk station. WNYC is funky. i like it, but for seperate aethetic reasons. Remminds me of the subway. But the others are in the league with WBFO and WBUR. What do you think?