I’ve always professed a fondness for the logotype of WBFO, even if the University at Buffalo station only broadcasts NPR news for a few hours on the day. I remember seeing it on bumper stickers in the car parking lots—i swear they were only to be found on older european junkers, like a mustard-yellow Volvo 240 diesel, or a white 1979 BMW 320. Anyway, their web site spiffed-up the old logotype with some very lovely color. Kudos.
SO – maybe I’m on to something here… NPR stations are non-commercial, yet their audience demographic is highliy-educated, and wealthier than the AM-talk set. Therefore it might make sense to have a more sophisticated image. Here’s the logotypes for other cities my fellow suckahs reside in:
Does my theory hold? Well, WAMC is a huge station, yet their logo resembles an AM talk station. WNYC is funky. i like it, but for seperate aethetic reasons. Remminds me of the subway. But the others are in the league with WBFO and WBUR. What do you think?