Tag Archive for 'print'

Business Week Redesign

Business Week redesignI saw that over at Brand New today, that Busi­ness Week mag­a­zine has done an inter­est­ing rebrand­ing and redesign.

Noth­ing major on the logo­type — gone are the ser­ifs. But, between the cov­ers is the real treat:

It’s inside that the mag­a­zine feels more rel­e­vant with a clean design and con­sis­tent typo­graph­ic treat­ments that sway you from begin­ning to end. Sim­ple size shifts from front of the book to fea­ture sto­ries to back of the book are enough indi­ca­tors that you are chang­ing sec­tions with­out resort­ing to extra fan­cy open­ing spreads for the fea­ture sto­ries.

It has a very crisp and mod­ern look, remind­ing me a bit of CNN International’s on-screen design. I wish oth­er Amer­i­can pub­li­ca­tions and media would take this approach. The worst offend­ers are sport broad­cast­ers, who use tick­ers, graph­ics, and pic­ture-in-pic­ture inter­views to do every­thing but show you the game.

UPDATE: David Sleight takes a look at the typog­ra­phy behind the redesign.