This design link is near and dear to my heart – The Boston Red Sox recently updated their team identity and uniforms. Overall, I think it’s a positive evolution, though seems a bit nostolgic. I love the gray primary road jerseys.
Armin Vit mostly likes what he sees:
Replacing the old seal as the team’s official logo is the lone pair of red, hanging sox. Unless I’m wrong, there is no typography associated with it. None. No “Boston.” No “Red Sox.” If that’s the case, this is one of the best cases of visual identity and brand equity becoming so strong the icon doesn’t need explanation. They are sox. They are red. They can not be anything other than the Boston Red Sox.
Illustration courtesy of Boston.com
It already seems like a dream—the Red Sox reversed the 86-year curse, by sweeping the World Series on Wednesday night, and I haven’t posted yet. I gotta say, it’s been a great thing for this town, and for its decades of great teams that just couldn’t win it all.
Schilling, Pedro, DLowe, Ortiz, Manny, Foulke… all heroes. Can’t wait to great them at the parade tomorrow.
But what is up with Schilling, shilling for Bush ? Someone needs to tell him that there are two Evil Empires—the Yankees, and the Bushies.
This is Kerry country, Curt. We love the way you pitch, and we put up with all your “I love Jesus” talk, but nobody cares if you’re for lowering your own taxes, and not everybody else’s. Keep that to yourself.
Apparently, his “doctors” instructed him to cancel the appearances with Bush in New Hampshire, today.
I’ve been wearing my rally cap since the 5th inning.
Wow. Trot wins it in the 11th inning on a home run to the deepest part of Fenway.