Tag Archive for 'web'

The Fold”

Chris Fahey on “the fold”:

In fact, we should start think­ing of “the fold” as some­thing oth­er than a hard line with an “above” and “below” por­tion, and we should stop think­ing of the ver­ti­cal posi­tion­ing on a page as equiv­a­lent to pri­or­i­ty. Scrolling up and down through a web page is a fun­da­men­tal aspect of the web user expe­ri­ence, and there is much more to it than sim­ply see­ing what’s on top and then grad­u­al­ly see­ing every­thing else (empha­sis added).

I have no doubt that this is increas­ing­ly true, but won­der why ads are con­sis­tent­ly placed “above the fold”. Is this just a rem­nant of this old­er think­ing, or do they per­form sig­nif­i­cant­ly bet­ter there?

2007 Web Design Survey

A List Apart releas­es the results of their 2007 Web Design Sur­vey, and I’m feel­ing nice­ly aver­age for my pro­fes­sion.

Close to 33,000 web pro­fes­sion­als answered the survey’s 37 ques­tions, pro­vid­ing the first data ever col­lect­ed on the busi­ness of web design and devel­op­ment as prac­ticed in the U.S. and world­wide.

ALA pro­vides a PDF with the survey’s find­ings, but they also pro­vide the raw date in Excel for­mat, which you’re free to play around with, piv­ot, and chart.

Adobe Flash Player 9

Prod­uct Man­ag­er Emmy Huang writes in the Adobe Devel­op­ment Cen­ter:

As we looked at our goals for Flash Play­er 9, how­ev­er, we real­ized that it would be too lim­it­ing to con­tin­ue to evolve the exist­ing engine. We want­ed to cre­ate a water­shed moment in the his­to­ry of Flash Play­er, and to deliv­er it we need­ed to be able to inno­vate with­out con­straint.

As a result, Action­Script 3.0 is essen­tial­ly a full rewrite of the Action­Script engine. Action­Script 3.0 exe­cutes in a new, high­ly-opti­mized vir­tu­al machine known as AVM2, which we built for effi­cien­cy and per­for­mance. Although AVM2 will be the pri­ma­ry vir­tu­al machine for Action­Script exe­cu­tion going for­ward, Flash Play­er will con­tin­ue to sup­port the old­er AVM1 for back­wards com­pat­i­bil­i­ty with exist­ing and lega­cy con­tent.

How­ev­er, in order to take advan­tage of the new fea­tures, we’ll have to wait for the release of Flash Pro­fes­sion­al 9, (or play around with an alpha patch for Flash 8), accord­ing to the FAQ:

Design­ers and devel­op­ers inter­est­ed in using new Flash Play­er 9 fea­tures are wel­come to explore the pub­lic alpha of Adobe Flash Pro­fes­sion­al 9 Action­Script 3.0 avail­able on Adobe Labs.

It’s curi­ous­ly timed… isn’t it unprece­dent­ed for Macromedia/Adobe releas­ing Play­er 9 almost a year in advance of Flash Pro­fes­sion­al 9? And, I don’t think that we’ll see wide-spread adop­tion until there is actu­al­ly some Flash 9 con­tent out there on the web. I’ll start pay­ing atten­tion in 2007.

links for 2005-09-10